How to watch Apple’s foldable iPhone announcement
Apple will stream its highly anticipated annual iPhone event live on Wednesday, September 9 at 10 a.m. PDT, marking the company’s first major product reveal under new CEO John Ternus after Tim Cook’s departure. The broadcast is expected to unveil Apple’s long‑awaited foldable iPhone Ultra, a device that would finally bring Apple into the foldable smartphone market roughly seven years after Samsung’s debut. In addition to the foldable, the company is slated to introduce the iPhone 18 Pro and iPhone 18 Pro Max, while the standard iPhone 18 model is likely to be postponed until the following year; ancillary hardware updates such as a refreshed HomePod, camera‑enabled AirPods and new Apple Watches may also be announced.
The event’s live stream will be accessible through Apple’s official website and its dedicated Apple Events page, which typically offers a high‑definition feed compatible with most browsers and mobile devices. Viewers can also watch the presentation on the Apple TV app, which supports AirPlay to larger screens, and on the Apple Support app for iOS users seeking a more integrated experience. For those preferring social media, Apple often simulcasts key moments on its YouTube channel and Twitter account, though the full event remains exclusive to the official streaming platforms. The announcement also coincides with the Disrupt 2026 conference, where OpenAI, Anthropic, Replit and other AI leaders will occupy six industry stages, underscoring the broader tech ecosystem’s focus on innovation.
The rollout of the foldable iPhone Ultra could reshape Apple’s product strategy, offering a premium alternative priced around $2,000 and potentially redefining the high‑end smartphone market. Existing iPhone 18 Pro and Pro Max buyers may face a decision between the new foldable and traditional models, while developers and accessory makers will need to adapt to the device’s unique form factor. Industry analysts will watch the event closely for pricing, release timelines and any accompanying software updates that could influence the broader adoption of foldable technology, setting the tone for Apple’s competitive positioning in the coming year.
⚡ Effects Interpreter
🌍World Economy
- ▶Markets around the world may take their cue from how this story unfolds.
- ▶Trade and investment between countries could shift a little if things escalate.
🏙️Local Economy
- ▶Local suppliers who import goods could pass on any change in costs.
- ▶Prices at your local shops could feel a gentle, indirect squeeze from this.
🏦Rates & Banks
- ▶Interest rates and mortgage bills are unlikely to jump straight away from this alone.
- ▶Central banks watch moments like this closely, so keep an eye on savings rates.
❤️Health
- ▶Day-to-day stress can creep up if this starts touching familiar routines.
- ▶Community wellbeing might dip a little while people wait for clarity.
💷Wealth
- ▶Savings and portfolios can see short-lived ups and downs after a story like this.
- ▶It might be worth a quick look at your ISA or pension in the coming days.
🏠Housing
- ▶Mortgage deals could edge around if lenders read the wider mood.
- ▶Buyers and renters might notice only a gentle drift, if anything at all.