MINISO (MNSO) Q2 2026 Earnings Call Transcript

MINISO Group Holding Limited reported a strong first‑half 2026 performance, with revenue reaching RMB 11.5 billion, up 22.4% year‑over‑year, while earnings per share rose 8.2% and operating cash flow jumped 46%. The company now operates 8,674 stores worldwide, and its China segment posted its fastest half‑year growth in three years, expanding revenue by 26.2% despite a modest 1.3% rise in overall Chinese consumer‑goods sales. Membership in China surged 31%, and the store network grew to 4,665 locations, adding 97 stores in H1, including 59 new land‑format outlets and 159 flagship stores, while closing 121 regular stores. The flagship Chengdu Eastern Suburb “Memory” store marked the 100th land‑format store in China, and per‑store sales and rent‑to‑sales ratios improved markedly, with land‑format stores delivering roughly double the sales per square metre of regular stores.

The earnings call highlighted a strategic pivot toward higher‑quality store formats and a consolidation of the overseas business. Management said the overseas segment is entering a period of restructuring to correct inefficiencies in distributor markets, which has already caused a sharp decline in its profit contribution. The plan involves closing underperforming stores and shifting to directly operated models in North America and Europe, aiming to boost long‑term profitability. In China, the company accelerated store renovations, completing 189 upgrades in H1 and targeting 255 for the year, with renovated locations already showing double‑year‑on‑year sales growth. Franchise profitability also improved, reaching its best level since 2019, and franchisees are increasingly willing to open larger, better‑designed stores, reinforcing the channel‑upgrade strategy that has been underway for two years.

Looking ahead, MINISO expects its upgraded store portfolio and refined overseas operations to sustain growth and enhance margins. The company’s focus on larger flagship and “Super MINISO” formats is intended to turn stores into traffic generators rather than mere tenants, supporting higher sales per square metre and more favorable rent‑to‑sales ratios. Continued renovation momentum and franchisee enthusiasm for larger stores suggest the channel strategy will remain a core driver of performance. The consolidation of overseas markets, coupled with the strong domestic membership surge, positions MINISO to navigate macro‑economic headwinds while pursuing profitability and expansion in both existing and new markets.

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